CHALLENGE
3Shoes had an outdated digital presence that did not accurately reflect its expertise, credibility, and impact in the leadership development space. The existing branding lacked cohesion and failed to communicate the firm’s unique approach and transformational value to organizations, teams, and individuals. Amy Beaulieu needed a visual identity and online platform that would not only establish her authority but also resonate with her target audience—corporate leaders, executives, and professionals seeking leadership growth.
SOLUTIONS
Our studio developed a refined brand identity that embodies the essence of 3Shoes’ mission—empowerment, growth, and strategic leadership. We crafted a modern and cohesive visual language, including a sleek logo, a meaningful, fresh and recognizable color palette that elevates the firm's online presence. The new branding ensures consistency across all digital and print materials, positioning 3Shoes as a trusted authority in leadership development. By aligning the brand’s aesthetics with its high-caliber services, we helped Amy Beaulieu attract and engage her ideal audience more effectively.
GROW YOUR LIMITLESS POTENTIAL ONE STEP AT A TIME
SERVICES
CLIENT - 3SHOES
SEGMENT - BUSINESS COACH
YEAR - 2021
BRAND STRATEGY
LOGO SUITE DESIGN
VISUAL IDENTITY
STATIONERY
DOCUMENT TEMPLATES
JOURNAL
KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS •
Anna is creative and super talented; she is one million percent in the right job. If you're lucky enough to work with her, she is easy to work with, intelligent, and thoroughly knows her craft. She is able to bring your rough draft idea to a reality ... an exciting process with impressive results!
AMY BEAULIEU
CEO & FOUNDER
