CHALLENGE
Merachi Restaurant needed a brand identity that truly reflected its deep-rooted philosophy of IKIGAI—the Japanese concept of purpose and fulfillment. While the restaurant already offered an exceptional dining experience, its branding lacked the emotional depth and cohesive storytelling necessary to convey its unique essence. The challenge was to create a compelling visual and strategic identity that seamlessly integrated Merachi’s culinary artistry with its core philosophy, attracting discerning diners who seek more than just a meal but a meaningful experience.
SOLUTION
We created a brand strategy and identity that captures the soul of Merachi, intertwining its culinary excellence with the profound essence of IKIGAI. We developed an authentic visual language, including a custom logo suite, a balanced earthy color palette, and a refined typography. The brand story was meticulously shaped to reflect the harmony between purpose and gastronomy, ensuring every touchpoint—from menu design to digital presence—immersed guests in the restaurant’s philosophy. Through this thoughtful rebranding, Merachi now stands as a destination where culinary artistry meets a deeper sense of fulfillment, resonating with both local and international audiences.
FROM PRODUCER TO CONSUMER
SERVICES
BRAND STRATEGY
LOGO SUITE DESIGN
VISUAL IDENTITY
STATIONERY
PACKAGING DESIGN
UNIFORM DESIGN
CLIENT - MERACHI
SEGMENT - HOSPITALITY
YEAR - 2021
KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS •
AnnaとRosariaはとてもプロ意識が高く
全ての仕事に対して誠実にかつ迅速な対応
をしてくれました！
とても満足のいくデザインをしてもらい素晴らしい物が出来ました
本当に感謝をしていますし2人と仕事が出来てとても楽しかったです！
Grazie mille di tutto e complimenti vostro lavoro che fatto!
KOUSUKE SUGIMOTO
OWNER
