
CHALLENGE
Kelly Fletcher Jewelry had a strong foundation but lacked a cohesive brand identity that truly reflected its vision, craftsmanship, and emotional depth. The existing branding did not effectively communicate the unique blend of timeless elegance and contemporary distinction that defined the brand’s creations. As a result, the brand faced challenges in positioning itself within the elevated jewelry market and resonating with its ideal clientele. Kelly needed a refined, strategic rebranding to establish a stronger presence and convey the deeper emotional significance behind each piece.
SOLUTIONS
Our studio designed a refined and timeless brand identity that embodies the essence of Kelly Fletcher Jewelry. We elevated the visual language with a sophisticated, fluid yet contemporary logo suite, a harmonious color palette, and a distinctive typography system that conveys luxury and authenticity. The brand story was thoughtfully shaped to emphasize the deep emotional connection and artistry behind each piece, ensuring Kelly’s vision resonated with her audience. Through a strategic rebranding approach, we positioned Kelly Fletcher Jewelry as a premium, emotionally resonant brand, strengthening engagement and enhancing its market presence.
EVERYDAY LUXURIES TO BE WORN EVERYDAY
SERVICES
BRAND STRATEGY
LOGO SUITE DESIGN
VISUAL IDENTITY
STATIONERY
PACKAGING KIT
WEB DESIGN
SOCIAL MEDIA TEMPLATE
EMAIL MARKETING
CLIENT - KELLY FLETCHER
SEGMENT - JEWELRY
YEAR - 2021
KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS • KIND WORDS •
I cannot begin to put into words what an exceptional experience it is to work with Les Marteau as a company. I needed a new direction, with branding and getting my company to have more clarity and a more elevated position in the market. Anna and Ros are a team with their impeccable sense of style, trend awareness, technical know how, and their keen sense of what drives growth and quality for a company to compete at a higher level. They not only deliver what you agree on in your business goals when setting up the contract of services, but so much more. Not only did they complete my whole business branding package, but they also took on website construction, but also maintenance of the website, and social media. Their level of personal work ethic, true compassion for their clients, along with a desire to see your success is very rare in this day and age. Through their many years of experience with top luxury companies, and savvy awareness, and their personal integrity, you have the energy and assistance that is exactly what every company should invest in to reach its highest potential. I cannot say enough positive comments about this company and both it’s founders.
KELLY FLETCHER
CEO & FOUNDER